I could just tell you I’m creative.

But I’m kind of obsessed with whys.

I always have been. Even as a kid, I’d hound my Mum with them. 

Most days around three (or by the thousandth “why?”), she’d plonk me in front of the idiot box. 

Entranced in its pixel vortex, I developed an insatiable appetite for music, film, culture, grunge and Nickelodeon (among other high-brow interests).

Fast forward and I’m still curious, with an unshakeable why output.

Annoying for those around me? Maybe.

But as it turns out, I chose advertising. Where whys are the essence to work that makes us ponder, chuckle, weep and smile. But most importantly, feel.

Which is what I’m going for. So I’ll keep asking.

And no, it’s not a shot. It’s mint tea.